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隨著網絡營銷的效果被企業傳開而來，許多的企業加入到網絡營銷行業中，利用相關的優化技術，提升網站關鍵詞在于搜索引擎的自然排名，相信好多從事優化的人員，都會碰到這種問題，就是在做優化的時候，關鍵詞優化排名經常被同行所超越，而自己網站排名卻一直未能提升，那該怎么辦呢？ Spread as the effect of the network marketing is the enterprise, many enterprises to join in the network marketing industry, using relevant optimization techniques, improve site keywords lies in the natural search engine rankings, believe a lot of personnel engaged in optimization, will encounter this kind of problem, is when doing the optimization, keyword optimization ranking often beyond by peers, and their rankings but has been unable to ascend, then what should I do? 　　那這個現象說明：第一、這個關鍵詞競爭力確實非常的大，第二、方面說明競爭對手關鍵詞優化確實做得好，如果想要比對方獲得更好的排名，那么就需要先了解對方，分析競爭對手的網站，分析他們做的好的地方，從站內的的結構、代碼、關鍵詞布局到站外的推廣、外鏈的發布等等，所謂知己知彼，才能更好的利用己方之長，為自己所用，然后在加上自己的長處，這樣才能幫助自己，讓自己的網站獲取更好排名，今天深度網將你詳細分享分析競爭對手的網站優化技巧，從哪些方面去分析。 That this phenomenon shows that: first, the key competitiveness is very big, the second, the aspects that rivals keyword optimization is done well, if you want to get a better ranking than each other, you will need to get to know each other first, analysis the competition website, they do good place, from the station structure, code, keyword promotion outside the station layout, outside the chain of distribution, etc., the so-called enemy and know yourself, in order to better use of their own, for their use, and then combined with their own advantages, so as to help oneself, let oneself of the site to get better ranking, today the depth of the network will you share the detailed analysis of the competition website optimization technique, from which aspects to analyze. 　　 　　第一步，分析競爭對手的網站結構 The first step is to analyze competitors website structure 　　一個好的網站優化必定有一個好的網站結構，好的結構才有利于蜘蛛抓取站內相關的信息，從有助于替身頁面相關關鍵詞排名，這是做優化的基礎，如果自己的網站結構都不符合優化的規則，那么網站關鍵詞就很難進一步超越對手，那么這個時候就要針對自己的網站結構進行相對應的調整，改好之后，網站排名就會有所上升的。 A good website optimization must have a good site structure, good structure to favour spiders station information, from help double page keywords ranking, this is the basis to do optimization, if your site structure is not in conformity with the optimized rules, it becomes almost impossible to further site keywords beyond rivals, so this time will be on your own website structure to carry on the corresponding adjustment, change, ranking will rise. 　　第二，分析競爭對手的網站源碼 Second, analysis the competition website source code 　　代碼的精簡也是影響搜索引擎抓取效果，這個時候可以看看競爭對手的代碼優化的細節，看看有哪些方面的措施是有利于seo優化的措施，如果看頁面的表面那是看不出來的，只有查看源代碼才可以清楚競爭對手網站的內部優化方法，比如是否采用H1標簽，圖片的ALT屬性是如何填充和優化的，網頁代碼時怎么遵循W3C標準的，然后在進行自己的網站源代碼進行相關的分析。 Code of downsizing is also influence search engine grab effect, this time can see the details of code optimization, competitors and see what are the aspects of the measures is conducive to seo optimization measures, if you look at the surface of the page that is invisible, only view source can clear competitor site internal optimization method, such as whether to adopt the H1 tags, image ALT attributes is how to populate and optimized, and web page code how to follow the W3C standard, then in your own web site source code analysis. 　　第三，分析競爭對手的網站標題設置 Third, analysis the competition website title Settings 　　查看競爭對手的網站標題，是做優化的一個重要步驟，分析別人的詞，有利于自己選擇相關的關鍵詞以及關鍵詞的布局，還有就死關鍵詞與內容的關聯系，這樣我們在自己的網站布局關鍵詞的時候，就會更加精準了，在優化好的基礎上更加優化一層，網站標題應該是用戶體驗比較好、與內容相關性高、不長不短、包含1-3個關鍵詞的內容，這樣的標題最有利于SEO網站優化。 View your competitors website title, is to do optimization is an important step, analyzing other people's words, to choose their own layout of related keywords and keywords, and died of keywords and content close contact, so that we layout on his website keywords, will be more accurate, more optimization based on the optimization of good layer and website title should be a better user experience, and high correlation with the content, not long not short, 1-3 keywords content, so the title of the most conducive to SEO website optimization.