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現在市場競爭十分得激烈，能更好地把握住消費者資源是企業運營的重點和目標所在。而網絡營銷通過互聯網平臺企業能獲得更廣泛的潛在客戶資源。那企業如何把握這個客戶資源，需要企業把握好企業的網站建設。如何找到客戶資源的網站優化和推廣和如何留住消費者的網站設計和轉化，是企業網站運營和發展的焦點。下面來淺談一下網站建設分析的步驟。 Now ten share market competition is intense, can better grasp the consumer resources is the key of the business and the target. The network marketing platform via the Internet enterprise getting broader potential customer resources. That how to grasp the customer resources, it is necessary to grasp enterprise website construction. How to find the website optimization and promotion of customer resource and how to keep the website design and transformation of consumers, is the focus of the enterprise website operation and development. Make sure you talk a website construction analysis steps. ◆ 網站建設第一步：準確的用戶目標定位和網站定位。 Website construction first step: accurate orientation of user goals and website. 用戶定位是網站建設前至為重要的一點。任何的網絡營銷，前期都需要投入時間來考察市場，去分析有多少的潛在客戶和這些客戶沒有被滿足的需求，再結合自身的資源和技術確定好自己網站的服務理念。只有把握好了消費者的所需，公司和網站有一個好的服務理念，才能獲得比較好的客戶群體和合作機會。總結一下就是，我們不能為了做網站而做網站，網站是為了網絡營銷服務的。 The user location is website construction is very important. Any network marketing, the early stage of the need to invest time to market, to analyze how many potential customers and the customers are not satisfy demand, coupled with its own resources and technology determine your web service concept. Only grasp the consumer needs, the company and the website has a good service concept, to achieve better customer group and cooperation opportunities. Sum up is that we can't to do website, web sites and web site is for the sake of Internet marketing services. ◆ 第二步：網站建設前期注重網站優化。 The second step: prior to the construction of the website, pay attention to site optimization. 企業做網站的目的是什么?企業不需要的是網站，它需要的是通過網站來尋找互聯網上的潛在客戶資源。所以企業在網站建設的前期應在網站優化上面投入較多的精力和成本。在產品，服務并沒有較大層次差異的情況下，能第一個進入消費者眼中的才能獲得最大程度的收益。網站建設的前期先把優化做好，先去爭取訂單再來提高網站的制作水平，往往企業能得到更快速的發展。 What is the purpose of the enterprise do website? Companies don't need is a web site, it is need through the website to search for potential customers on the Internet resources. So in the early period of the enterprise in the website construction should put more effort on website optimization and cost. No bigger level differences in products, services and conditions, can be the first to enter the eyes of the consumer to achieve maximum benefits. In the early period of the website construction optimization, first to win the order first, then to improve the production level of web site, enterprise can often get more rapid development.